Lush Cosmetics Supply Chain and Retail Management

Introduction LUSH Retail Ltd. is a cosmetics retailer headquartered in Poole, United Kingdom. Founded in 1995 by Mark Constantine, a herbal trichologist and his wife, Liz Weir. Constantine and Weir both have backgrounds in the hair and beauty industry. Unhappy with the market, they decided to branch out and start their own business based on natural hair and beauty products.The couple started off developing formulas and products for The Body Shop in the 1970s. This forbade the Constantine and Weir from opening a retail shop for 5 years. So the couple decided to set up a mail order company called Cosmetics-To-Go. Is was successful but eventually was sold to a Poole local who then took the formulas and namesake. Being near to a farmers†¦show more content†¦LUSH is targeting primarily women 18-45. While LUSH does have products for men and children, the majority of its line is directed towards women of this age group. The majority of LUSH’s retail stores are located in pos h neighborhoods, high traffic malls and destination sites. With these locations, LUSH is targeting women of a higher socioeconomic class, specifically, middle to upper class. Women who are beginning to or have already established themselves professionally. Traditionally, income and education have had a correlation; the higher the education, the higher the income and vice versa. Alternative means and measures of education have begun to change that correlation. LUSH targets its market with values. These values come from Constantine and Weir, quality organic and natural products, environmental sustainability and social responsibility. Products without packaging, as well as preservative-free ingredients, appeal to those who live an organic and eco-friendly lifestyle. A major value of the LUSH is not to test its products on animals, these vegan and vegetarian products attract consumers fighting for animal rights. LUSH also makes the majority of its products with fair-trade ingredients, whichShow MoreRelatedEssay on Lush Cosmetics3726 Words   |  15 PagesMARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitiveRead MoreL ´Occitane Market Analysis9171 Words   |  37 PagesArro 1 Executive Summary Cosmetic industry is one of the fastest growing industries in today’s economy. Despite the financial recession and instability the market of cosmetics keeps growing. Trends are changing rapidly: what a couple of years ago was a niche market and was aimed at a narrow range of customers today becomes a must if a company wants to survive. A number of EU countries have developed a large trade surplus and a significant comparative advantage in cosmetics products. French and GermanRead MoreValue Driven Marketing at Aveda2813 Words   |  12 Pagesoperating in the personal product care industry. Aveda offers a line of over 700 premium professional and consumer, plant-derived personal care products. Currently, the company posses 7000 salons, day spas and retail outlets located globally. In 1997, Aveda was acquired for US$300 million by the cosmetic giant Estee Lauder, although it operates as an independent entity. As part of Estee Lauder family of brands, Aveda ha s contributed substantially to corporate growth, particularly in hair care products. (LoucheRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageson the Companion Website. These are a selection of cases from recent editions of the book which remain relevant for teaching. The case studies are intended to serve as a basis for class discussion and not as an illustration of either good or bad management practice. They are not intended to be a comprehensive collection of teaching material. They have been chosen (or speciï ¬ cally written) to provide readers with a core of cases which, together, cover most of the main issues in the text. As such, theyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesthe spread of wage labor, the growth and extraction of food and resources to feed those workers, the revolution of tr ansportation technologies, and the accompanying creation of an international system of nation states, borders, and population management techniques. Cities were the epicenter of this world in transformation, and one of the main magnets for migrants. In 1800, 6 million people lived in the largest ten cities of the world. By 2000, this had grown to more than 200 million, increasing