Cole Haan Advertisment Essay Example | Topics and Well Written Essays - 1250 words

Cole Haan Advertisment - Essay Example This guy is a self-made man who just stumbled upon it having never planned a single day in his life. Two days ago, he was having drinks with a friend at a location within walking distance of his home. This friend of his brought one of his friends along, and that friend took something from Alec. Maybe it was wisdom, or maybe it was a sense of freedom and success like they had never felt before. Cole Haan is a well-known global lifestyle brand that defines American style, beauty, and luxury (Cole Haan). Cole Haan shoes are designed for comfort with a stylish look that can be worn by all types of men and women. The first thing that can be noticed when looking at this Cole Haan ad is that one picture is spread throughout the room. Many of these copies are attached to the wall, except not well enough to consider it some form of wallpaper. One may think that this person is either crazy or just being creative; maybe the pictures are of his beautiful looking wife and he is preparing somethin g special for her. This welcomes and tickles the curiosity of the audience by allowing the viewers to use their imagination and welcome new ideas into their world. It invites the viewer to think of simple romance and how great that very thought is. This thought allows the audience to reflect on their own relationships, or ones from the past there were special in their own right. This ad doesn’t show an anniversary of some sort; it just seems to be a man reflecting on the great things that he currently has and about living in the moment. This Cole Haan ad came from GQ magazine, which is a magazine that is designed to encourage quality living for men who want to better themselves. There are hundreds of ads in each magazine, and every single one of them is designed to catch the viewer’s attention. That being the case, Cole Haan attempts to catch the viewer’s attention by setting the outer color of the ad in white. In advertising, according to color-wheel-pro.com, w hite is associated with coolness and cleanliness because it represents snow (Color Wheel Pro). White brings the audience to a stop and makes everyone realize that there’s more than just snow here; it comes off as a picture within a picture, and soon you come to the realization that all the pictures are pictures within the actual pictures themselves. This gives the viewer a sense of curiosity about the image. The first thing that I noticed when further analyzing the ad is the incredibly ugly couch that this good-looking, successful man is laying on. This image welcomes the viewer to give themselves more freedom in their lives; it allows them to be more comfortable with something that is not usually thought of as aesthetically pleasing. It allows the viewer to reexamine their lifestyle and priorities. The shoes that the ad is selling seem to be a fraction of the cost that an average sophisticated couch would cost. It gives the viewer permission to be free and not worry about th e daily stress that life predictably brings. Having this man lie in a semi-organized room without a care in the world allows the viewer to relax and examine the man in the picture. This ad is aimed at all types of men, from the young man currently enrolled in college who is looking to join the workforce in a few years, to the recently married thirty-year old who will have his second kid in the next few

The Nature and Effect of Superbug H1N1 Coursework

The Nature and Effect of Superbug H1N1 - Coursework Example HA molecules are particularly important in the development of the disease as they cause the preferential attachment to lung epithelial cells and the insertion of the virus contents into the host cell. Each protein in the virus has multiple subtypes. In human-infecting Influenza virus strains, there are three HA subtypes, H1, H2 and H3, while NA has two, N1 and N2. The different combinations of HA and NA make possible the multiple subtypes of Influenza viruses (Kimball, 2009). With the elucidation of the viral structure, it has since been discovered that there are multiple strains of the virus, and that they continually mutate and cross-infect swine, birds and humans. As commonly seen among viruses, HA, together with NA, genes mutate at a high rate, causing new strains to be seen infecting humans almost yearly. This phenomenon is referred to as the antigenic shift. In addition, Influenza virus strains undergo gene reassortment, in which two strains infecting the same bird or swine exc hange RNA strands to develop a new virus subtype that the human population has not been exposed before. Thus, this antigenic shift usually causes severe pandemics. For example, the 1957 H2N2 Asian flu pandemic after the 1918 H1N1 Spanish flu pandemic is believed to be caused by the simultaneous infection of a human-infecting subtype and a bird-specific H2N_ resulting to the reassortment of their genes that produced a new bird-specific subtype that can infect humans. In effect, this new H2N2 subtype is something the human population at that time has not been exposed before, causing many to have no immunity against the virus and to be susceptible to infection (Kimball, 2009). Because of the unique features of Influenza virus, current prophylaxis still involves multiple vaccinations, with the composition of multivalent shots varied annually to confer protection against strains guessed to be most infective during the coming season. Thus, prolonging and ensuring the effectiveness has bee n the focal point of many researches. A promising approach is the development of vaccines that can induce the production of antibodies that are specific against multiple HA subtypes. Throsby and his colleagues (2008) paved the way for such approach when they identified human antibodies that can bind to H1, H2, H5, H6, H8, and H9. They referred to this antibody as CR6261 (Eckiert et al., 2009). CR6261 AGAINST H1N1 AND OTHER SUBTYPES What makes CR6261 different from other antibodies that confer resistance to only one subtype of Influenza? Eckiert et al. (2009) tried to elucidate the 2.2 and 2.6A crystal structure of the antigen-binding portion (Fab) of CR6261, as well as the CR6261 Fab complexed with heterotypic HAs from human 1918 H1N1 pandemic virus and avian H5N1 virus. Although it was not mentioned in the study if there is any purpose in choosing H1 and H5 instead of the other subtypes, the choices probably served the most purpose because H1 has a history in causing a pandemic (19 18 H1N1 Spanish flu), and H5 has a likelihood to infect and cause death among humans, who are mostly unexposed to such type of Influenza (Kimball, 2009). However, it is most ideal if the study